“Hundreds of thousands of buyers repeatedly receive up-to-the-minute information concerning products necessary to their daily living.” No, we are not talking tweets or Google+, the advertising medium in mind is billboards.
“To Market to Market,” by General Outdoor Advertising Co. offers a look at daily life in Chicago circa 1942. While we discover the scientific processes behind outdoor ad placement, Chicagoans are seen running errands in furs, hats, and heels or pulling up vintage automobiles to a filling station. A billboard reading, “Help Defense, Don’t Waste Antifreeze,” displays a sense of the times, yet ads for Sunkist, Coca-Cola, and Rice Krispies remind us that maybe nowadays are not so different.
[via How to be a Retronaut]
